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Trade Marketing Responsible – HoReCa

Publicat la 10.05.2022

   Otopeni, Ilfov        Full Time       Competitive Salary        Meal tickets , bonuses    
Responsabilities

For one of the strongest brands, recognized both local and internationally for their quality and refinement in the spirits industry, we are recruiting Trade Marketing Responsible - HoReCa

Key Responsibilities
 Develop and implement trade marketing business plans for products portfolio for the respective channel
 Prepare, develop and implement consumer and trade campaigns
 Communicate monthly and quarterly to sales team the trade marketing programs that are to be implemented
 Monitor market trends, competitors activities and consumer behavior to continuously adapt the internal plans
 Develop and maintain in dept understanding of the channel specific drivers of growths and execution tools and competitive landscape, for the respective channel
 Develop and maintain an expert understanding of the needs, purchase triggers, purchase barriers
and shopping patterns of each brands target consumer segments
 Identify new opportunities and key issues for the local market in the respective channel
 Innovate in development of new activation campaign's for Group brands
 Analyses and evaluates the effectiveness of trade activities implemented
 Keep abreast of all laws, regulations and policies that are relevant to our brand equity building in
Romania
 Distribution / price / promo - contribute to defining the best fit in between brands & channel profitability in order to maximize the growth, give concrete recommendation on distribution opportunities, price vs competition & promo vs competition
 Monthly input and output calendar - own the brand activation calendar, according to channel specificity in line with annual priority brands & quarterly execution priorities
 Channel Activation Strategies and Annual Plan
 Implement the annual channel calendar at brand level
 Define and implement concrete activation tool per growth event in line with shopper and channel specificity in order to maximize the growth
 Design and deploy the key execution principles (picture of success) for sales execution
 Leverage the cross divisions power to maximize the activation tools give concrete recommendation on cross brands / divisions activation based on priority brands and the profitable growth agenda.

 

Required Skills

 Education: Higher education
 Experience: A minimum of 3-5 years experience in a similar position or Brand management with field activity or Sales in a FMCG / beverage company
 Knowledge and experience of the HoReCa channel
 Creative, providing solutions based on customer needs
 Ability to work in a dynamic environment
 Ability to manage budgets
 Team player
 High attention to details
 Excel advanced level
 Driving's license
 English language

We offer

 Professional development in a multinational company
 Dynamic and well organized working environment
 Motivating salary
 Being part of a multicultural team

If you are qualified and have interest in this role, please send us your resume by email to recrutare@leoHR.ro with subject "Trade Marketing Responsible – HoReCa - Otopeni, Ilfov". We sincerely appreciate and thank to all applications, however; only suitable candidates will be contacted further.

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