• Develop optimization strategies that increase the company's search engine results rankings
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Set measurable goals that demonstrate improvement in marketing efforts
• Optimizing copy and landing pages for search engine optimization
• Researching and implementing content recommendations for organic SEO success
• Research and implement search engine optimization recommendations
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Research and analyze competitor advertising links
• Develop and implement link building strategy

• Understanding of search engine algorithms and ranking methods
• Two to three years of experience in successfully developing and executing SEO campaigns
• Experience with SEO industry programs, such as Google Analytics or similar
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• Working knowledge of HTML, CSS, and JavaScript is a big plus