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Marketing Director

Publicat la 07.08.2021

   Bucharest        09:00 – 18:00       Competitive Salary    
Responsabilities

For our client, a media company representing two of the best known and most beloved radio stations in Romania, we are recruiting Marketing Director.

Main Responsibilities:
- building the brand using the marketing mix (ATL/ BTL/ PR) to secure and improve the position of the radio station on the market
- drafting and managing the marketing budget, as well as coordinating all the activities of the Marketing Department
- taking full ownership of marketing programs, strategic planning and communication
- managing all communication channels and correlating the ads campaigns accordingly
- planning the Calendar for all advertising activities in advance and managing the campaigns from concept to implementation
- developing and implementing campaigns to support the sales efforts and to increase the station audience and reach at national level
- setting and implementing the digital strategy in collaboration with the Digital Consultant
- supervising the execution of all on-air promotional and marketing tactics and coordinating the events of the radio station
- closely cooperating with the Director of Programs and the Market Research Director for the development of research studies and audience studies
- working with teams across the business to generate digital solutions for all media products
- continuously looking for and developing new partnerships with mass-media
- identifying new tools to support and improve the station's solutions
- representing the organisation and managing the relation with the advertising and media agencies and other external partners
- constantly monitoring the market trends as well as competitor actions with the aim of taking all necessary actions to continuously improve the marketing strategy
- measuring the ROI of the digital products
- attenting regular meetings to analyse, plan and report all marketing activities and results

Required Skills

- BSc in Marketing, further courses & certifications are welcomed
- a minimum of 5 years of relevant experience in a similar role (including team management) in a marketing related industry (advertising, media etc.)
- mandatory: at least 2-3 years in promotions managing ATL/ BTL/ digital campaigns
- experience in media is a definite plus
- strategic thinking, ability to work under pressure, as well as to set priorities and assign tasks
- proven capacity to define and implement long-term strategies and ongoing tactics
- ability to work with figures and statistics, experience in working with budgets and in managing end-to-end projects
- leadership skills and capacity to motivate the team towards achieving their goals
- highly creative, empathetic, with excellent communication skills
- mandatory: English - advanced
- confident user of MS Office
- driver's licence (B category)

If you are qualified and have interest in this role, please send us your resume by email to recrutare@leoHR.ro with subject "Marketing Director - Bucharest". We sincerely appreciate and thank to all applications, however; only suitable candidates will be contacted further.

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